In-house
A senior designer costs more than a salary. Taxes, software, three months of hiring, and the quiet weeks you still pay for.
Design That Moves Metrics
Design direction for product companies and consumer brands that need a lot of design, fast. Websites, campaigns and decks: thought through by hand, produced with AI in the engine room, shipped in days, not months.
On subscription. One flat monthly fee, sized to your workload.
Worked with teams at
You need design every week. Not a hiring process.
One subscription instead: a lead designer, a production engine and an operations lead who keeps every deadline.
Freelancers
Cheaper, until the deadline. Then they are busy, sick or gone, and every new one needs your brand explained from scratch.
Agencies
A team, a process, a timeline in months. Right for a rebrand every five years, heavy for the work you need every week.
On your team.
Not on your payroll.
A lead designer who owns the thinking, a Head of Operations who owns the deadlines, and a production engine that does the work of a team. Fewer meetings, faster iterations, one team responsible for the whole picture.
We talk
One conversation about what you are building and where it has to go. No forms, no brief templates.
We think
Research, references, the idea. You get a direction with a point of view, not a mood board, and usually more than one to choose from.
The engine runs
AI does the heavy production inside the rules we set: variants, formats, sizes. Every piece passes through our hands before it reaches yours.
It keeps running
Every new request goes into your queue and usually comes back within 72 hours, built on the same system. Month after month.
Selected work
Client work is under NDA, so here are five concept brands built end to end, the way we build yours: one idea carried through the identity, the website and the campaign.
01Running ShoesConceptShow the engineering, skip the hype.
02Architecture FirmConceptFeel the buildings before you meet the architect.
03Urban SunglassesConceptSix frames. 640 pairs. Then gone.
04IT CompanyConceptA product you can’t see, made trustworthy.
05BeverageConceptA soda that explains itself.
Everything your marketing runs on
Landing pages & websites
Designed, built, launched and kept up to date. No developers, no handoff, no waiting.
Ad creatives
Several versions to test, not one pretty version.
Pitch decks
Complex product stories made simple for investors and buyers.
Social media
Posts, carousels, covers. Consistent every week.
Visuals & motion
Product shots, campaign imagery, animated banners, short video.
Pavlo Lobodiuk
AI-Driven Designer · Lead Brand Designer
Ten years in design, the last three running production on AI. I set the idea, the story and the rules, the engine produces the volume, and Anastasiia keeps every deadline on track. You get more directions, faster, with the same taste behind every one of them.
Anastasiia Odegova
Head of Operations
I keep the engine running: your queue, your deadlines, every call. Nine years in marketing, Meta and LinkedIn campaigns, personal brands for B2B founders: I speak your team's language and turn requests into clear tasks. Pavlo designs, you never chase anyone.
AI Generalist · Lead Brand Designer
Storyly · ContractBrand and design lead for a product company that ships fast. I turn what the company stands for into one visual language and carry it everywhere: product, website, marketing. AI handles the volume, I handle the taste.
Lead AI Generalist · Lead Graphic Designer
Parimatch · ContractSet up AI design production for a global betting brand working in more than ten countries. I led a remote team, wrote the playbook they worked by and taught them to use generative AI without losing control of the result. My own hands made the AI video and photo for campaigns, finished in Photoshop and After Effects, in a category where every image also has to pass a regulator.
Lead Brand Designer
apiphani · ContractBrand lead for a B2B technology company, two years and a full rebrand. I rebuilt the identity and its rules so the product, the website, the ads and the sales decks finally told one story, and brought AI into the marketing workflow so ideas, mockups and campaign assets took days instead of weeks. The same brand went into pitch decks for investors and into printed materials for stores.
Motion Design Lead
Eventige Media Group · Full-timeLed motion design at an agency making ads for consumer goods, fashion, food and pharma brands. Video, static and animated banners for Google, Meta, TikTok and Bing, plus creative audits for clients who wanted to know why their visuals were not working. This is where AI first entered my production line: more ideas per campaign in the same amount of time.
Lead Graphic Designer
Sigma Digital · Full-timeLead designer for digital campaigns and the person who set up how a growing design team worked. I turned research and strategy briefs into campaign visuals, led and mentored the team, and sat next to the media buyers so the creative fit the way the campaigns actually ran.
Chief Marketing Officer
LOBODS EU · Full-timeLeading the European side of an agency that builds LinkedIn presence for executives without eating their week. I set up the process: how a founder's thinking is captured in short conversations, turned into content and managed as a channel, with no approval loops and no "what should we post" emails.
Senior Brand Manager
Vilni · ContractGrowth marketing for a company that had been standing still for a year and needed to move fast. A full-funnel system across LinkedIn, Facebook and Instagram, paid campaigns on Meta, a content engine built for search, and analytics that tied every campaign to a business goal.
Paid Social & Digital Marketing Manager
Eventige Media Group · Full-timePaid social acquisition for consumer brands at an agency: account management end to end, competitive research and audits, creative strategy and audience segmentation, structured testing, and the dashboards that showed clients what was working. Grew a fashion brand's revenue and community with paid and organic social together: media buying on Facebook, Instagram and Pinterest, influencer and creator programmes, continuous testing of creative, copy and audiences.
Paid Social Campaign Manager
Booknet · Full-timeScaled paid social for an e-commerce platform on Facebook and Instagram. Briefs for designers, ad copy, daily optimisation and regular reporting: the place where creative, copy and targeting became one system for me.
Paid Social Campaign Manager
Dada target agency · Full-timeCampaign strategy and testing for agency clients on Facebook and Instagram, from marketing briefs and split tests to conversion analysis and reporting.
Why the two of us
A great designer alone is a freelancer. A great designer with someone running the process is a studio you can rely on. Pavlo owns every design decision. Anastasiia makes sure it arrives on time, every time.
FAQ
Product companies and consumer brands that need a lot of design at a steady pace: launches, campaigns, a website, a deck, all speaking one visual language. If you need a single logo and nothing after it, an agency or a marketplace will serve you better.
One flat monthly fee covers a lead designer, a head of operations and a production engine. A first direction usually appears within the first week. After that, your requests go into a queue and usually come back within 72 hours, each one built on the same system, so the brand gets stronger month after month. Bigger pieces, a website or a full identity, are planned across the month and agreed up front. Pavlo owns every design decision, Anastasiia runs the queue and the deadlines.
Individually. The monthly fee depends on how much design you need and in which formats: a steady flow of social posts is one number, a website plus a campaign every month is another. We agree the scope on the first call, and the fee stays flat until you change the scope. No hourly meter.
A brand world, not a file: the identity and its rules, the website, the campaign visuals and the deck, all built on one idea. You own everything from day one. The engine produces, we correct and sharpen, so each new piece lands on the same system as the last.
AI is the production line, not the designer. The idea, the direction and the rules are set by hand first; AI then does the production work inside those rules, and every piece is reviewed before you see it. That is why the results look like your brand and not like a stock render.
One conversation: what you sell, who buys it, where you want to be in a year, and what you already have. Nothing yet is fine; a brand book is welcome, we work with existing brands as often as from zero. After that conversation you get the scope and the monthly fee in writing, and we start.
You will see several directions early, not one finished thing at the end. Choosing between real options is the point of the process, and changing course early costs nothing.
Let's build something that moves.
Have a brand worth reimagining, or a project that needs to move a number? Tell us what you're building.